The Consumer Goods and Services sector is in the midst of a sea change, and investors have a unique opportunity to capitalise on the acceleration and transformation that’s underway. The shifts in customer behaviour and evolving priorities have re-leveled the playing field for businesses, and many are now keenly aware of the tremendous potential for growth. CGS companies are quickly leveraging opportunities across digital expansion, new customer acquisition, and value-driven shopping. However, they can act even faster and outpace the competition with additional support and funding, along with the connections and guidance that private equity can offer. With a heightened growth potential and a push toward innovation, CGS is well-positioned to deliver extraordinary returns for savvy investors.
The pandemic accelerated the ongoing seismic shifts across households and global economies alike, providing fertile ground for growth opportunities and business transformations. Whether through lockdowns and public health concerns, or value shifts driven by the social and environmental advocacy of younger generations, consumer purchasing habits have evolved, spurring industry-wide change. There’s a new playing field, and businesses are vying for market share. Funds investing in the companies taking advantage of trends around digitalisation, loyalty, and value — and responding to the distinct needs and demands of younger shoppers, a crucial emerging segment — will be well-positioned to reap impressive returns.