Our purpose and sustainability strategy
As a leading financial services company, we recognise the critical role we can play in building a better tomorrow. Our purpose is to empower generations to be financially confident, secure and prosperous by making ourselves accessible, promoting financial education, financial inclusion and providing superior financial advice to protect and grow wealth.
We are committed to doing business in the right way by operating responsibly to positively impact the economy, environment and society that creates a sustainable and resilient future for all. In many of the markets where we operate, accelerated socio-economic development and climate change management outcomes enable meaningful social change.
We are building on our purpose-led strategy across the Gulf Oasis as part of our ongoing sustainability journey to focus on shared value creation, deepening financial inclusion, driving sustainable investment decisions throughout our assets under management, our value chains and ecosystems, and optimising value through our strategic partnerships.
Our strategy is aligned to seven United Nations Sustainable Development Goals we have prioritised where we believe we can be most effectively focus our efforts and make the greatest impact of shared value creation, measured against domestic and global sustainability standards so we can benchmark our progress.